Elio Fiorucci for H&M

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Na de shoporkaan die Karl Lagerfeld in november veroorzaakte bij H&M is nu de beurt aan Elio Fiorucci om de filialen weer eens flink op stelten te zetten.
Een mogelijke samenwerking tussen Fiorucci en H&M stond al een tijdje op het programma nadat het Zweedse label de winkel van Fiorucci in Milaan overnam. Het Italiaanse label gaat een deel van de H&M zomercollectie ontwerpen, bestaande uit zo'n honderd kledingstukken en bijbehorende accessoires. Seventies invloeden, felle kleuren en opvallende prints vormen het thema van de nieuwe collectie voor vrouwen, mannen en kids.

De Fiorucci collectie hangt begin juni in honderd H&M filialen, dus dat wordt weer met een slaapzakje voor de deur! (NMH)

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H&M Poolside designed by Elio Fiorucci

Elio Fiorucci teams up with H&M for a collection of garments and accessories for women, men and children in his style made of colourful materials and designs which are absolutely perfect for a happy summer.
'This feels entirely right for H&M just at the moment', says Margareta van den Bosch, head of design at H&M.

The idea of a collaboration with Elio Fiorucci was already in the air, when H&M took over his former shop premises in Galleria Passarella in Milan in 2003 and opened the doors to its first store in Italy. And now, with the summer collection inspired to the Seventies, the occasion has arisen.

'What we're doing with Fiorucci feels new and unexpected. The colours are strong and delicious and the graphics are fun. We're delighted with what he is doing, and it feels terrific to collaborate with him for our summer collection', says Margareta van den Bosch.

In the Seventies Elio Fiorucci has introduced in fashion the concepts of freedom and creativity of the individual. He says: 'True elegance and glamour are not made by the price of the clothes, but by the capacity of each individual to choose and assemble his own way to dress.
The aesthetic of the garment reflects our own personality and each of us must have possibility to choose between a wide range of proposals, in order to set free colour and fantasy and at the same time respect the individual aesthetic and ethic values.
Elio Fiorucci continues: 'I think that it is important that a fashion business has soul. H&M is a modern company with an ethical vision of the market, which has understood, that buying a garment means to share a bigger project. One takes part not only to an economic project, but also an aesthetic project that comes from the heart.'

'To work with H&M means for me, not only to share a fashion project, but also a custom one, which suits perfectly my personality and the modern society we are evolving to' concludes Elio Fiorucci.



The collection
The articles designed by Elio Fiorucci have been in close cooperation with H&M's in-house designers. The collection stands for 70'ies, warmth, playfulness and includes colourful patterns that bring the thoughts to time off and swimming.

The collections consist of approx. 100 articles and will be available in a limited edition. It will be launched on all H&M's 21 markets in the beginning of June in approximately 1000 H&M stores. In Italy, the collection will be available in all stores.

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Op dinsdag 19 april 2005 18:12 schreef Kyara het volgende:
Okey, ik ben scheel dus

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Op donderdag 21 april 2005 23:56 schreef Qarinx het volgende:
I can't wait

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Op maandag 30 mei 2005 23:13 schreef Coconut het volgende:

[..]

Jaaaa amokjeeh, wanneer is het nou? Woensdag 1 of donderdag 2 juni

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Op dinsdag 7 juni 2005 11:29 schreef Auticia het volgende:
Ik vind het een beetje tegenvallen.

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Op dinsdag 7 juni 2005 11:34 schreef Kyara het volgende:
Ja, ik ook! Dat komt weer rond november in de winkels toch?