Liverpool are holding discussions with American billionaire Robert Kraft as they search a major cash injection, according to reports.
Chief executive Rick Parry is believed to have met the owner of New England Patriots gridiron team on Monday.
The talks centred on either chairman David Moores diluting his major shareholding, or over naming rights for Liverpool's proposed new ground.
No formal proposal has been made, but talks are expected to continue.
Liverpool have been searching for investment for 18 months, and Parry is hoping to strike a deal to build on last season's Champions League win.
They are still hoping to build a new stadium in Stanley Park, only a stone's thrown from Anfield, but costs are believed to have risen significantly from an initial estimate of £70m.
Talks with Thai Prime Minister Thaksin Shiniwatra failed to take off, while building magnate and lifelong Liverpool fan Steve Morgan finally withdrew his interest after numerous attempts to invest in the club.
The Kraft Group specialises in paper and packaging, sports and entertainment and venture investment. The Group bought New England Patriots for £98m in 1994 and also owns Major League Soccer team new England Revolution.
And deal would not mirror Malcolm Glazer's takeover of Manchester United, with Moores not looking to relinquish his entire 51% shareholding.
Parry was expected back on Merseyside on Wednesday to report back on his discussions.
Walk on, walk on, with hope in your heart,
And you'll never walk alone...
You'll never walk alone.