Exclusive partnership: Amazon.co.uk
SellaBand teams up with retail giant!
SellaBand is proud to announce a confirmed partnership with Amazon.co.uk as our exclusive retailer for the United Kingdom in 2008. As a result, a dedicated SellaBand Store (www.amazon.co.uk/sellaband) will be launched in January and the Sales and Marketing team of Amazon in the UK have already started to pre-order the albums of Nemesea, Cubworld and Second Person, which are set for release on January 21, 2008.
There are times when something new takes a course of its own. When we discussed our UK gameplan for physical CD releases in the UK with our UK distrbution partners Proper, the first thing they arranged for us was a meeting with the music team from Amazon.co.uk, because according to Proper this could potentially be our most important retail partner. Already after the first meeting, the music team at Amazon came back with a very interesting question: What if we were to become your exclusive retail partner in the UK?
It’s a natural fit. This may sound like a cliché, and we may have used the expression before, but it is absolutely true. The power of Amazon is the power of the people who buy their product. All charts, reviews and search engines are consumer driven and user generated. Just like SellaBand. Our community produces the music, theirs sells it...
Says Amazon’s Head of Entertainment, Jeff Belle: “Amazon.co.uk is enthusiastic about new music and helping our customers find it, which is why a partnership with SellaBand makes perfect sense for us””, said Jeff Belle, head of entertainment at Amazon.co.uk.”
Our UK distributor Proper Distribution fully support this brand new alliance.
Says Steve Kersley, Proper’s Head of Operations: “These days there aren't many music businesses that are growing and at the same time changing the way that the industry works. Sellaband and Amazon are two such companies. As a recognised world leading retailer, Amazon provides Sellaband with the marketing strength and audience reach to assist artists on the next stage of their musical journey. And it's by forging exclusive partnerships with breakthrough companies like Sellaband that keeps Amazon ahead of the competition.”
Highlights of the partnership:
SellaBand Store. Amazon offers SellaBand its own ‘home’ on Amazon.co.uk. There will be a dedicated store on Amazon, with SellaBand product only. For reference, check:
www.amazon.co.uk/proper.
Amazon Associates. There will be a button on Amazon.co.uk that links directly to SellaBand and vice versa. This is the perfect way to cross promote each other and for SellaBand to be introduced to the Amazon community.
Amazon Pre-order. Amazon will ‘pre-order’ SellaBand albums. What this means? As soon as an artist has raised $30,000 on SellaBand, Amazon.co.uk will automatically add 100 Parts to the budget, as a sign of faith and support for emerging talent.
Final countdown on Amazon. As soon as the 35K mark is reached, an artist will get the opportunity to promote his/her/their music on Amazon.co.uk. Details of which will be announced shortly and this should commence early 2008.
The Vine. This is Amazon.co.uk’s new and already very successful reviewers program. Theirr 50 top reviewers (i.e. most read and most influential) will receive copies of SellaBand albums to write their reviews on Amazon.co.uk.
Targeted e-mails. A direct approach of the impressive consumer database of Amazon.co.uk. Think along the lines of: You have recently bought an album by Jack Johnson. You may also like Cubworld…
SellaBand wants to be perceived as the Music Label of the future. We are convinced this is the right way to move forward. As we continue to make distribution and retail deals per territory, who knows what else this groundbreaking alliance with Amazon in the UK might inspire…
"Een menschenhater, menschenschuwend mensch, die niet gaarne andere menschen ziet; een wonderlijk, ongezellig mensch, vijand van alle vrolijkheid.'
"My voice is nothing, my thoughts are nothing, in many respects I'm like you; nothing"