By Paul Carton and Jean Crumrine
May 25, 2010The smart phone market has consistently shown explosive growth in our ChangeWave surveys – and with manufacturers locked in an arms race to produce ever sleeker models with the newest technologies and fastest speeds, which ones are best meeting the nearly insatiable demands of consumers?
To find out, we asked 1,009 consumers who had purchased smart phones within the past six months to rate their new models and tell us why they chose them, how satisfied they are, and what they most like and dislike about them. The survey was conducted April 21 - May 2.
Customer Satisfaction RatingsFirst, we looked at customer satisfaction with the new smart phones respondents had purchased during the past six months.
The following chart shows the percentage who said they were Very Satisfied with the smart phone they’d purchased – broken out by manufacturer:
![]()
There are no surprises in terms of the industry leader. As in our previous surveys, the Apple iPhone outperforms all others in terms of customer satisfaction – with 77% of new Apple owners reporting they’re Very Satisfied with the iPhone they purchased.
Motorola comes in a strong second, with a highly respectable 64% of its new smart phone owners saying they’re Very Satisfied – well above the industry average for recent purchasers.
In comparison, half of recent HTC buyers (51%) report they’re Very Satisfied with their smart phone, as do 46% of recent RIM buyers.
(verder op:
http://www.changewaverese(...)phones_20100525.html )
Tsja, geen verrassende uitkomst. De iPhone scoort al sinds jaar en dag het hoogst bij dit soort onderzoeken.
[ Bericht 0% gewijzigd door retorbrapi op 03-06-2010 15:00:49 ]