Briljant!! En zoooo waar
quote:
BORAT: A PREDICTION
Make no mistake about it: "Borat" is locked and loaded, ready to invade the public consciousness. Get ready to say goodbye to it.
When "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan" is released tomorrow, there will be a short window of time, from about 6pm on Friday to about 10pm on Sunday, when the film's impact will sit in perfect equilibrium with both its mass appeal and its comic potency. "The hip eclipse", let's call it. I say 10pm because somewhere in Oxnard, CA, 7pm local time, a young Friday's waiter will deliver a plate of Jack Daniel's Chicken Strips and punctuate it with the phrase "You laaaaaaiik!!!!!". This will be the first sign of the "Borat" outbreak - what will eventually be transmitted through contact with co-workers, on airplanes and in casinos, and GOOD LORD, in bars everywhere.
It won't be the fault of the movie, and it certainly won't be the fault of Sacha Baron Cohen, Borat's creator. It will be due to a society set up to adopt, consume and then divorce a trend in dizzying time. The infrastructure is ripe for it, a now perfectly balanced sphere of blogs, critiques, and various other forms of media with which to hijack the trend. Borat impressionists will appear on youtube, and a home-made mega-mix of lines from the movie will be cobbled together by a 14 year old and placed incongruously atop a house drum beat. It will be an internet sensation. And while Dayton, Ohio greets it, the Lower East Side will have already eulogized it. If you don't believe me when I say we will kill it by hugging it too hard, look at what happened to Brokeback Mountain - "I wish I could quit you" became a ready-mixed punch line for months, and it wasn't even trying. (Even the word "brokeback" itself came to be an out of the box bon mot.) We've been waiting for the next "WAY!" and "NOT!" for a long time. And we're about to get it in the form of "high five!" and "wa-wa-wee-wah!"
And if you're still wondering what leg I have to stand on with this, just remember: I was truly hip for three weeks back in 2001.
Yakshimesh!!!!
POSTED BY JOHN MAYER AT 06:34 PM FROM SYDNEY, AUSTRALIA