9:16 EST: NOA president Reggie Fils-Aime takes stage. "Yes, we will reveal all of the relevant information for Wii. Date, price, how many, titles -- all of that information," Reggie says. "But more importantly, today marks our next planned step in driving this industry forward."
"Our strategy is based on one core belief: that the next step in gaming is bringing gaming back to the masses. It literally is that simple. Appealing to those current games as well as broadening this industry to new gamers," Fils-Aime adds.