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Op donderdag 7 april 2011 17:37 schreef The-Brahma-Bull het volgende:Pers bericht uitgebracht door WWE. Dat hele "wij willen geen worstelen meer heten" is dus 100% waar. Zeggen het niet direct maar je haalt het er zo uit.
En toch vind ik het niet meer dan logisch als je ziet wat ze allemaal doen en wat voor plannen ze hebben. Kwestie van uitbreiden en re-branding van een merk, natuurlijke evolutie van je business model + meer mogelijkheden voor je sterren buiten de ring wat ze ook weer gelukkiger kan maken.
Staan gewoon logische dingen in dit bericht
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The New WWE® Expands Beyond Wrestling
STAMFORD, Conn.--(BUSINESS WIRE)--To better reflect the companys global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.
The new business model of the company better reflects what WWE is all about, being a global entertainment company
Two key components to WWEs brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWEs core competencies television and film production, live event production and licensing. As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months. The first new program of the brand expansion is Tough Enough®, WWEs non-scripted program that debuted on the USA Network on Monday.
The new business model of the company better reflects what WWE is all about, being a global entertainment company, stated Vince McMahon, Chairman and CEO, WWE. We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring.
This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled Bigger. Badder. Better. The campaign kicked off at WrestleMania® XXVII on Sunday and will be featured on cable TV, print and online.
In addition to focusing on the expansion of the company, the company will bolster its core business with the launch a new talent development department headed by Paul Triple H® Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesques new department was the signing last month of future WWE Superstar, Sin Cara, formerly known worldwide as Mistico.
Bedankt HHH