Madonna #8: Zij krijgt David, wij de DVD!

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Earlier this year madonnalicious heard rumours that Madonna would be working with H&M again and now we have heard that an announcement is due very soon about a further collaboration between Madonna and H&M for a big campaign next year!

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M by Madonna: A new fashion line with H&M
Posted: 07 December 2006

As madonnalicious reported exclusively yesterday Madonna will again be working with H&M on a new fashion campaign called M by Madonna - here is the official press release from the Swedish retailer:

H&M the international retail giant and their head of design Margareta van den Bosch have teamed up with Madonna to create a line of clothing and accessories that are scheduled to arrive in all stores carrying the women's wear collection, around the world in March 2007, it was announced today.
The 'M by Madonna' fashion line will reflect Madonna's timeless, unique and always glamorous style. A long standing cultural icon whose enormous global influence on how people dress and look is without equal, Madonna worked hand in hand with Margareta van den Bosch to create a wardrobe of clothing and accessories that represent her own personal and modern spin on her very own wardrobe staples.
'Madonna has an impressive feel for fashion and trends. She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna's influence is reflected by the 'M by Madonna' line,' stated Margareta van den Bosch regarding the collaboration.
'I've made no secret of my love of fashion over the years. Working with Margareta and H&M was an exciting and new creative challenge for me. I'm really happy with the results and look forward to wearing 'M by Madonna' along with the rest of the world," concluded Madonna.
Madonna, the multi-Grammy winning singer, video visionary, children's book author, human rights activist and cultural phenomenon just completed the most successful concert tour of any female artist in music history. Her most recent cd Confessions On A Dance Floor debuted at No. 1 in 29 countries.
Founded in Sweden in l947, H&M which has over 1,300 stores in 24 countries is synonymous around the world with affordable, up to date and high quality fashion. The company's collections are created by their own designers.

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Madonna+H&M = Ultraglamourous
Posted: 21 December 2006 - Thanks to Mirance

US publication Women's Wear Daily have given this background on the H&M - M by Madonna collection due to hit stores next March:

Steven Klein has shot the ad campaign for Madonna's second collection with Sweden's fast-fashion giant Hennes & Mauritz.
Industry sources say the mood is ultraglamorous and, surprise, very sexy. The ads feature curve-hugging silhouettes, military details and satin cummerbunds, and the pieces reflect Madonna's own wardrobe, which is packed with tight skirts, high heels and sunglasses.
As reported, M by Madonna is slated to hit stores this March. An H&M spokeswoman declined to comment.