John Mayer #9: It's not a silly little moment

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wo 4 okt 2006, 14:05

Jessica Simpson en John Mayer weer samen?

door onze redactie

AMSTERDAM - Het gescharrel tussen Jessica Simpson (26) en John Mayer (28) houden de gemoederen in Amerika wel bezig. Volgens de Anmerikaanse roddelbladen is het stel weer bij elkaar is. De twee tortelduifjes zijn, een paar weken na hun break, gespot in het Four Seasons Hotel in Beverly Hills.

Jessica arriveerde samen met haar producer Romeo Antonio in de bar van het hotel. Plotseling verscheen de Amerikaanse singer-songwriter ten tonele. Volgens een bron informeerde John of er iets gaande was tussen haar en Romeo. Blijkbaar niet, want even later liep hij met haar mee naar de lift, waarna ze allebei naar boven verdwenen...

De Amerikaanse zangeres beweerde onlangs nog dat ze mannen ongewild op afstand houdt. "Ik denk dat het erg moeilijk is om met mij een relatie te beginnen. Je naam verschijnt op de cover van elk tijdschrift", vertelde ze in de show van Ellen De Generes. "Ik schrik mannen af, daar baal ik van. Ik zou heel graag willen dat ik verliefd was. Ik heb het nodig om van iemand te houden."

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Local guitar company gets a plug from VW
By Joan Anderman, Globe Staff | October 2, 2006

Rock music sells. Rock music sells automobiles big-time, as any ad agency that's ever placed a pop tune in a car commercial -- and that's most of them -- will attest.

Now Volkswagen -- which over the past decade has rebuilt its identity with urban hipsters by aligning itself with cutting-edge, forgotten, or obscure musical acts like the late British singer-songwriter Nick Drake and German techno band Trio -- is hitching its wagon to Boston-based guitar company First Act in a partnership that takes the lucrative union of cars and music to the next level.

Beginning tomorrow , buyers of certain models of Jetta, Rabbit, and Beetle will get a First Act electric guitar that can be plugged directly into the car's stereo system.

VW and First Act are rolling out a three-month national television, radio, and print campaign to promote the innovative car-guitar package. The TV spots, which premiere tomorrow , feature Guns N' Roses guitarist Slash, singer-songwriter John Mayer, and Christopher Guest (in full ``Spinal Tap" Nigel mode) jamming through their car speakers.

``Our customers are young at heart and really love music," says Ayana Waddell , brand marketing specialist for VW of America. ``This is a natural fit."

The VW-First Act partnership is the brainchild of Jeff Walker, vice-president of marketing at First Act, who came to the company two years ago after many years working at record labels.

``From day one I said , `When the time is right we'll partner with an automobile company,' " Walker says. Early this year he took his pitch to the Miami ad agency Crispin Porter + Bogusky, which handles the VW account. The firm's creative director , Andrew Keller , is a guitar player himself and was immediately intrigued by the idea.

``He understood that this signified a lot more than getting a free gift with a car," Walker says. ``This was a cultural thing, a lifestyle statement that could help elevate the VW brand."

First Act, founded 10 years ago in a Brookline basement, will be getting a level of exposure that the company couldn't buy.

``The guitar business is a very small industry that has limited advertising opportunities," says Brian Majeski , editor in chief of The Music Trades, the musical instrument world's equivalent of Billboard or Variety. ``You have some well-known brands like Gibson, Fender, and Martin who have history on their sides and an overwhelming presence on the concert stage and MTV, and through that get into people houses. For a new company like First Act this is an opportunity to put your brand in front of more people than you ever could have dreamed of."

All of the First Act GarageMaster guitars will come in white, with pick guards to match the color of the consumer's car. There's an inlaid mother-of-pearl VW logo the size of a dime on the 12th fret of the fingerboard and the First Act logo between the tuning pegs. An assortment of accessories will be available, including a guitar strap made of -- what else? -- seat belt material.

http://www.boston.com/ae/tv/article...a_plug_from_vw/

http://www.firstact.com/

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Op vrijdag 6 oktober 2006 09:04 schreef Numbie het volgende:
Ik zou me god niet weten hoe dat moet; bovendien zit ik die dag weer eens van 9-17 op de uni, dus dat schiet ook niet op...