Geurtjes Discussie & Ruiltopic - deel 1

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Op zaterdag 8 maart 2008 00:26 schreef ColdFeet het volgende:

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Klinkt aantrekkelijk! Ik bedoelde de geur van een hammam, ik weet niet of je er weleens een hebt bezocht?

Stereo, ja, is wel zo, maar ik ben niet dol op wachten. Scheelt het zo extreem veel, dan?

wat een ontzettend debiele hobby dit eigenlijk. Zit je een beetje je zuurverdiende euro's te vaporizen in de lucht

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Eau Parfumée au thé vert | Bulgari

The story of Ellena's Eau de Bulgari is one of the stranger episodes in perfumery. Ellena had had his first huge success with First, a classic French fragrance created in the classic way—the house had directed him toward this and that as usually happens—but by 1989 he felt strongly that it was time, as he put it, "for me to show that I have something to say in perfumery, not just what you ask me for." Ellena and his wife Susannah are serious lovers of tea and usually bought at the house Mariage Freres, which at that point hadn't become as famous as it is now. He went often, and loved the smells—without, perhaps, exaggerating at all, the experience of walking into a Mariage Freres store is the most exhilarating olfactory experience it is possible to have— and after making his purchases, he would go back to his lab and, all but compelled, write short formulae, the scents he'd been buying running in his head. He asked them one day if he could smell all their tea. They agreed, and he spent a whole morning smelling all hundred of the large metal canisters. He was developing an idea, refining it to a point. The astuce, the trick, was fundamentally to mate a synthetic called ionone, which till 1992 had as far as Ellena knew been used only to make the scent of violets, and hedione, which is a molecule synthesized from a molecule found naturally jasmine and has a very heady jasmine smell. These two together made tea, though not a particular kind of tea; it was, as Ellena would be careful to explain to you, the concept of tea.

He approached Yves Saint Laurent with the idea, but (according to Ellena) they said, No, it’s not for us, it’s too creative. So he went around the houses with it, urging them, “I think it’s really something new, something that will work.” I was, he told me, really convinced.

At that moment, knowing nothing of this, the Italian jeweler Bulgari approached him. They explained that they had been envisioning a nice fragrance that, perhaps, would be sold in some quiet corner of their store, an eau de cologne maybe. Its primary role would be to perfume the boutiques, give them a pleasant smell, though yes, certainly, it would also be worn by the few clients who might buy some now and then. They did not at all think of it as a product that would bring in money; this was simply about another part of the identity of Bulgari. Ellena brought them his draft of the tea scent. Eau Parfumée au thé vert de Bulgari, which became the name of the perfume he ultimately did for them, is a smell as deep and strong and clear as Turkish seawater. The tea is extremely strong, a small amount of the smoothness of Darjeeling but, in much greater proportion, a rough, potent black tea from China; people refer to it as a green tea, but it has only the freshness of green tea, not the scent. There is a vaporous trace of old wood smoke from the fire used to boil this very fresh water, and at the same time the scent is shot through with this freshness, which is why, as Ellena intended, it smells like tea and, simultaneously, it doesn't. His idea was not to copy reality. His idea is to transform reality. The manager at Bulgari Parfums called Ellena one day with a strange tone of voice to report that, odd, but at the Bulgari store in New York they were selling ten bottles a day. At $350 per bottle. Once they realized what they had they sent it into the market and it made buckets of money. This was a perfume never meant to be distributed.

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Op zondag 9 maart 2008 22:10 schreef Mr_DG het volgende:
Die nieuwe Axe ruikt naar van die vanille denneboompjes die je in de auto kan hangen