Saturday, June 17, 2006
PHASE-RESISTANT TECHNIQUE (Patent Pending)
PHASE-RESISTANT TECHNIQUE
What is it?
Phase-resistant technique (PRT) is a brand new construct for the digital music world.
PRT is a two-pronged methodology.
The first is implemented during the construction of the songs themselves. Fashioned out of time-assured melodic and harmonic structures, the compositions have been tested to ensure maximum enjoyment while preventing hook burn, the leading cause of alienation among music listeners.
In a world where the music listener can consume a song as many times as desired, songs are more apt to reach a saturation point ("sick") sooner than ever. By using a matrix of both conventional and unorthodox harmonic passages, PRT technology allows for a musical experience that is both familiar and fresh. In a world of instant access to music, PRT seeks to meet the new challenges that repeated listening have brought about in the new digital domain.
The second prong is an end user-initated plan. Unconscious over-consumption is largely responsible for hook burn and can be curtailed through a series of awareness initiatives, one of them being the Hook Burn Awareness Foundation, a not-for-profit organization that visits middle and high school students in effort to teach the the fundamentals of phase-resistant listening.
Lastly, the method in which the song is made available can have an impact on overexposure. Unsolicited play can place the song in an unsavory context; as such, song files on myspace will be made available on a user-initiated basis. Moderation is suggested to prevent the onset of hook burn.
Other methods will follow as they are in the final stages of research and develoment.
PRT is a patent-pending system in its early stages, but through a series of awareness programs and sonic design, digital-bred hook burn can be managed successfully.
John Mayer
Founder, PRT Institute, (PRiTI)
(PRiTI) = pretty